WILD+ WOLF SELLS MEN'S GIFTING & LIFESTYLE BRAND GENTLEMEN'S HARDWARE
TO DESIGNWORKS COLLECTIVE
For Immediate Release
BATH, UK. XX OCTOBER 2020. Award-winning design-led gifting company Wild + Wolf is delighted to announce the sale of its men's gifting brand Gentlemen's Hardware to Nashville US-based gifting company Designworks Collective.
For over 10 years, Designworks Collective has invested in new and innovative companies across the gifting and stationery sector. The acquisition of Gentlemen's Hardware will complement Designworks Collective's existing vibrant assortment of consumer brands including Paddywax, The Candle Bar, Firefly Candle Co., Designworks Ink, Olivina Men, and Stay Golden, and will aid Designworks Collective's strategic expansion into the UK and European markets.
Designworks Collective will continue to work with current retail partners across the UK, Europe, USA, and Rest of the World to build the Gentlemen's Hardware brand and maintain its flagship status in global markets. Designworks Collective will also be employing former Wild + Wolf team members and will be working with existing logistics providers to ensure that brand continuity is assured for partners.
Paul Taylor, CEO of Wild + Wolf said "We're thrilled that Designworks Collective will lead Gentlemen's Hardware into this next exciting adventure. A brand committed to combining style with functionality, Gentlemen's Hardware has great synergy with Designworks Collective's vibrant portfolio of consumer brands and I am confident we'll continue to see fantastic products delighting customers and aiding them on life's adventure."
Joseph Moore, CEO of Designworks Collective said "We're genuinely excited about the Gentlemen's Hardware brand and eager to move forward with the great products they represent. Through this transaction, we've met and been impressed with the Wild + Wolf team. Over the last several years, we've seen the Gentlemen's Hardware commitment to provide unique, creative, design-led gifts to the market with special attention to packaging. The brand's style, features, and aesthetics perfectly align with our product focus and our brands at DesignWorks Collective. We see this as a beautiful match."
Gentlemen's Hardware pioneered the launch of 'men's gifting' at retail, with Wild + Wolf identifying a gap in the market for premium men's gifting that offered an artisan alternative to mainstream fashion brands. Now, established for over 8 years, Gentlemen's Hardware is stocked by over 4500 accounts in more than 60 countries worldwide. Spanning over 100 active lines across 8 core product categories, the stylish Gentlemen's Hardware collection has garnered a loyal fanbase of city-dwellers, adventure seekers, and style aficionados.
For more information about Wild + Wolf please visit their website.